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Role overview
We are seeking a motivated and detail-oriented SEO Executive to join our digital marketing team. The ideal candidate will be responsible for improving website visibility, increasing organic traffic, and enhancing search engine rankings through effective on-page, off-page, and technical SEO strategies. The candidate should stay updated with the latest SEO trends, search engine algorithms, and industry best practices to drive measurable business growth.
Responsibilities
- Conduct comprehensive keyword research and competitor analysis to identify growth opportunities, optimize website content, metadata, URLs, internal linking, and page structure for improved search engine visibility, perform technical SEO audits and collaborate with developers to resolve website issues, implement ethical link-building strategies to acquire high-quality backlinks, monitor website performance using Google Analytics, Google Search Console, and other SEO tools, track keyword rankings, organic traffic, and conversions, prepare regular SEO performance reports with actionable insights, optimize website speed, mobile usability, Core Web Vitals, and overall user experience, collaborate with content teams to create SEO-friendly blogs and landing pages, support local SEO initiatives including Google Business Profile optimization and local citations, stay up to date with Google's algorithm changes and SEO best practices, and work closely with marketing and development teams to ensure websites comply with search engine guidelines while driving sustainable organic traffic and lead generation.
Requirements
- Strong understanding of On-Page, Off-Page, Technical, and Local SEO.
- Experience with Google Analytics, Google Search Console, Google Tag Manager, and Looker Studio.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or Ubersuggest.
- Basic knowledge of HTML, CSS, and JavaScript for SEO implementation.
- Experience with WordPress or other CMS platforms.
- Knowledge of Core Web Vitals and website performance optimization.
- Strong analytical, problem-solving, and reporting skills.
- Excellent communication and teamwork abilities.
